Audience. The Coca-Cola Company had four audiences when it was formulating its vision statement: The employees, customers, stakeholders, and the community. The company retaliates its commitment to an ideal workplace for all its employees. As of 2019, the company boasted of about 80,300 people working for the company globally (Ridder, 2022).5. Values: Coca-Cola is guided by shared values that both the employees as individuals and the Company will live by; the values being: LEADERSHIP: The courage to shape a better future PASSION: Committed in heart and mind INTEGRITY: Be real ACCOUNTABILITY: If it is to be, it’s up to me COLLABORATION: Leverage collective genius INNOVATION: Seek, imagine, create, delight QUALITY: What we do, we Coke’s mission statement shows that the company cares about improving the welfare of the world and not just for increase profits. Coke’s customer-friendly vision is respected by its consumers and continues to ensure the success of the company. The vision framework of Coca-Cola core is the six “P’s people, portfolio, partners, planet
The Coca-Cola Company: To refresh the world in mind, body, and spirit; to inspire moments of optimism and happiness through our brands and actions. Airbnb: To help create a world where you can belong anywhere. These company mission statements illustrate how a mission statement can encapsulate a company’s purpose, values, and goals.
Assignment on Coca-Cola Company. Amirul Islam Lisan Ruhul Amin. As the leading beverages company in the world, Coca Cola almost monopolizes the entire carbonated beverages segment. Beside it, Coca Cola also maintain their reputation as the leading company in the world using PESTLE analysis so that Coca Cola can examine the macro-environment of